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10% of every purchase is donated to wildlife conservation efforts.

Wear What Matters

Created for people who care about animals, nature, kindness, and the one world we all share.

Every design begins with a simple belief: what we wear, give, and keep can say something meaningful. From wildlife apparel and ocean-inspired art to gentle children’s storybooks, Wear What Matters is built around compassion, connection, and care for the living world.

Shop Endangered Animals

Ocean Souls

Kindness

Shop Orrie

The Studio

A promotional collage for a t-shirt collection showing four shirt colorways across the top and four lifestyle photos below. The shirts include green, brown, cream, and navy options with text like 'WALK PAST', 'TURN BACK', 'MAKE ROADS', and 'STAY'.

Some things are worth saying out loud. Stay. Turn Back. Make Room. We Don't Walk Past.

Kindness collection

A navy blue short-sleeve crewneck t-shirt with a graphic on the front. The graphic features the word 'STAY' in white block letters, the phrase 'WEAR WHAT MATTERS' in smaller white text, four brown boot prints arranged in a row, and a small brown heart above them.

A folded cream-colored t-shirt with 'MAKE ROOM' and 'WEAR WHAT MATTERS' printed on the front, styled in a flat lay with a straw hat, white sneakers, blue jeans, sunglasses, and small potted succulents on a light gray background.

A dark brown short-sleeve crewneck t-shirt with a graphic on the front that reads 'TURN BACK' in cream text, with gold footprints and the text 'WEAR WHAT PATTERNS' underneath, displayed on a solid white background.

A folded dark green T-shirt with the phrase 'WE DON'T WALK PAST.' in large white letters and small tan footprint graphics, styled in a flat lay with a straw hat, white sneakers, blue jeans, sunglasses, and two small potted succulents on a light beige background

MEET ORRIE AND FRIENDS

Meet a growing family of friends whose stories explore kindness, courage, curiosity and the animals we share our world with.

Meet Orrie and Friends

Conservation News

Spotlight on the Endangered: The Giraffe

conservation awareness

Spotlight on the Endangered: The Giraffe

Why We Created Orrie and Friends

Why We Created Orrie and Friends

gift for coworker

appreciation gifts for coworkers

Gifts for Coworkers with a Conscience: Presents That Give Back

Discover all our stories

Free shipping

US & Canada

Contact us

Jerry Sullivan, Owner-Operator
8064 Lynch Ln, Indianapolis, IN 46250

Contact Number

+13174423378

Questions?

admin@wearwhatmatters.org